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Lipton Letter Design

Lipton Letter Design / News /

Hoffmann poster

The original Hoffmann poster launching the release of this unique san serif family.

Richard Lipton designed the Hoffmann family from letters drawn and then cut out of paper as free-standing forms by contemporary Michigan lettering artist Lothar Hoffmann. Lipton follows creative development of contemporary lettering forms closely, searching for ideas that will yield potential type series. He digitized Hoffmann for Font Bureau, preparing four full weights, each supported by an expert set, plus a black titling.